Claus Nehmzow: The Power of Virtual Worlds

We recently had the pleasure of welcoming Claus Nehmzow as a guest speaker for a training session with our regional Digital Influence team. In little more than 30 minutes, we heard about how the virtual worlds can change  the way companies and customers interact.

Coming after the huge hype of Second Life, Nehmzow’s perspective was refreshing and quite convincing. Ogilvy Public Relations Worldwide has used virtual worlds in a number of campaigns to enliven interactions and build communities.

While most of our weekly trainings remain strictly in-house, we are happy to share this one with you. We will publish more occasionally on this blog in future. Do you have something interesting to present? Shoot me an email at thomas dot crampton at ogilvy dot com

Claus Nehmzow: Virtual Worlds from 360 Digital Influence on Vimeo.