Chris Reitermann: China Internet Advertising

Danwei interview with Chris Reitermann from Danwei on Vimeo.

Chris Reitermann is President of OgilvyOne in China, Ogilvy’s direct response and digital advertising agency. In this video, shot and edited by Eric Mu, Reitermann talks to Jeremy Goldkorn of Danwei about ad spend on the Internet and what media companies can do to grab a slice of the action.

Miles Young, CEO of Ogilvy & Mather Worldwide added a few more numbers by email:

Overall, Ogilvy’s revenues from Digital are growing.

Digital business accounts for around 90% of OgilvyOne China’s revenues. Globally, digital accounts for around 60% of OgilvyOne revenues and 25% of O&M WW revenues.

Digital remains the most robust sector of the marketing communications pie, with search, mobile and video being strong performers globally. However, even digital is not immune from the effects of the global recession. In the first half of 2009, online display advertising revenue in the US was down 1% on the previous year, although this pales in comparison to the drop in all media which reached 15% over the same period. (Source: Nielsen)