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	<title>Comments on: Fluffbusting&#8230;online and off</title>
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	<description>Social Media &#38; Word of Mouth Marketing in the Asia Pacific</description>
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		<title>By: Brian Giesen</title>
		<link>http://www.asiadigitalmap.com/2009/09/fluffbustingonline-and-off/comment-page-1/#comment-199</link>
		<dc:creator>Brian Giesen</dc:creator>
		<pubDate>Sun, 13 Sep 2009 11:08:12 +0000</pubDate>
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		<description>Some nice points about reaching out to bloggers, and people generally! Another link that people should check out is our blogger outreach code of ethics, which is something the Washington team created a couple of years ago with 60+ bloggers talking about what they wanted (and didn&#039;t want) to hear from public relations pros. You can download the Ogilvy code of ethics at:

http://blog.ogilvypr.com/wp-content/uploads/blogger-outreach-code-of-ethics.pdf</description>
		<content:encoded><![CDATA[<p>Some nice points about reaching out to bloggers, and people generally! Another link that people should check out is our blogger outreach code of ethics, which is something the Washington team created a couple of years ago with 60+ bloggers talking about what they wanted (and didn&#8217;t want) to hear from public relations pros. You can download the Ogilvy code of ethics at:</p>
<p><a href="http://blog.ogilvypr.com/wp-content/uploads/blogger-outreach-code-of-ethics.pdf" rel="nofollow">http://blog.ogilvypr.com/wp-content/uploads/blogger-outreach-code-of-ethics.pdf</a></p>
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