Marketing Mag Podcast With Digital Influencer Rohit Bhargava

David Campbell of Marketing Magazine in Australia interviewed my DI teammate Rohit Bhargava ahead of his trip next week to Australia for iMedia Summit. A few outtakes from the podcast with Rohit:

  • Brands need to live up to the personality they create through the messages they put out
  • People don’t switch off from marketing – they switch off if they don’t care
  • Marketers need to be relevant and provide something useful to keep people from switching off
  • People get excited about marketing when it fits in with our lives
  • Brand personality is not messaging – it’s what the brand does, and really thinks

You can listen to the full podcast on the Marketing Manifest site or you can catch Rohit at iMedia Summit next week in the Hunter Valley.