Ogilvy Public Relations Worldwide was awarded Best Use of Digital at the PR Week Awards held last night in Hong Kong for a campaign with Pond’s Age Miracle in China.
One hundred and fifty beauty bloggers in Shanghai participated in a blind trial pitting Pond’s Age Miracle against their existing prestige brand and the results worked overwhelmingly in favour of Pond’s. Nine out of 10 women said they would recommend Age Miracle to a friend and the same number said it is better than their prestige brand. For more about the case please read recent write-ups in AdvertisingAge in China and the USA.
Credit for this exciting win is shared between Marion McDonald, Rebecca Simpson, Liza Levy, Stephen Ma Haiming, yours truly … and of course our wonderful friends at Unilever in Singapore and Shanghai.
This is the second time in three years we have held this honour, following our triumph in 2007 with a case for South China Morning Post shared between our 360° Digital Influence teams in Hong Kong and Shanghai.
Ogilvy PR was also recognised with a Certificate of Excellence in the Technology Campaign of the Year category for the recent Intel Blogathon in Singapore.
Moreover Ogilvy PR was named Network of the Year and took home 13 honours; three times as many as the number two agency.