Hopenhagen: Empowering the world online

The UN Climate Change Conference in Copenhagen (COP15) is looming in the distance and with leaders of the 193 nations preparing to gather, how does Asia come into play?

Considering that Asia is among the world’s most vulnerable to climate change it was a bit dismal to note that leaders who participated in the Asia-Pacific Economic Cooperation (APEC) forum over the weekend conceded that COP15 is unlikely to reach a legal agreement on imposing hard caps on greenhouse gas emissions.

Fortunately, Hopenhagen gives the rest of us a channel to participate, to be heard, and hopefully, to create a global community that will help our leaders into making the right decisions.


Hopenhagen brands a movement that brings together people who share the optimistic belief that “we can save ourselves from ourselves” and “when people lead, leaders follow.” – Tham Khai Meng, Worldwide Creative Director, Ogilvy & Mather

In addition to that, with comScore’s latest findings that Asia has the largest and fastest growing Internet population, our role in the success of Hopenhagen is becoming more apparent.

Currently, the numbers for Hopenhagen.org‘s Asia visits, from 14 September to 15 November, are as follows:

  • 13.7% of site traffic
  • 60% per week contribution rate to the site
  • 17% of the signed petition
  • 21% of all shares on the site

So what are you waiting for?  Be counted.

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