It’s Delicious #4: Top Search Properties in APAC

comScore released this month its latest report on search activity in the Asia-Pacific region based on data from its qSearch service. Google Sites ranked as the top search destination in Asia Pacific, covering over 44% share of searches performed in the region, followed by Baidu.com commanding 8.2 billion searches.

Searchers in the region averaged around 88 searches per person during September.

Top 10 Search Properties in Asia Pacific by No. of Searches

  1. Google Sites: 44.10%
  2. Baidu.com Inc.: 21.30%
  3. Yahoo! Sites: 13.80%
  4. NHN Corporation: 5.10%
  5. Microsoft Sites: 2.80%
  6. Lycos Sites: 2.60%
  7. Alibaba.com Corporation: 2.50%
  8. Tencent Inc.: 2.00%
  9. Facebook.com: 0.70%
  10. Sohu.com Inc.: 0.60%

Top Search Property in Individual Asia Pacific Markets by Share of Searches

  • Australia: Google Sites (83.40%)
  • China: Baidu.com Inc. (63.00%)
  • Hong Kong: Yahoo! Sites (58.90%)
  • India: Google Sites (89.10%)
  • Japan: Google Sites (47.50%)
  • Malaysia: Google Sites (71.10%)
  • New Zealand: Google Sites (80.50%)
  • Singapore: Google Sites (72.30%)
  • South Korea: NHN Corporation (49.30%)
  • Taiwan: Yahoo! Sites (65.40%)

Are the findings surprising? Perhaps it has long been known that Google is pretty much King of search engines. And only by winning the hearts of the Chinese Nation, which represents 20% of the World Population, Baidu sees itself miles ahead from Yahoo!, which not only was the first-ever search engine invented but had also been the dominant leader of Search among the Chinese for years. You can still see traces of Yahoo’s past glories among the more “loyal” Chinese netizen communities in Hong Kong and Taiwan.

Personally, I do wish to see Yahoo! rise again – not because I am a fan of Yahoo! but just that I’m getting bored of seeing Google at the top all the time. But now that netizens are more and more likely to stick to one search engine – whether it be a matter of laziness or loyalty – should we just assume that no significant shifts will occur until 10 years later?

My question to you for today will be:
How many of you only search on one search engine – and how many of you use multiple search engines for each search you make? And why do you use the search engine you use? Why do you Google, and not Yahoo! ? (oh wait. I don’t think “Yahoo!” is a verb yet)

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