Luxury Sheen to Ogilvy’s Social Media Belts
Thomas Crampton, Tim Ho and I just had a delightful meeting with Edith Bagda, Marketing Director of high-end jewelery brand John Hardy recently showed us an outstanding presentation on how luxury brands can leverage the power of social media. (Email thomas.crampton @ ogilvy .com if you would like a copy)
In a kind and amusing nod to our Social Media belts system, the John Hardy team made a slight adaptation to our system.
Here, we proudly present the first “orange” social media belt – the special edition designed by John Hardy that matches our original collection of white, red and black belts.
John Hardy’s “Social Media for Luxury Brands” presentation is a great example of knowledge sharing, idea remixing and – hopefully – the first steps of a concept going viral.
This entry was posted on Monday, November 2nd, 2009 at 5:19 am and is filed under Hong Kong. You can follow any responses to this entry through the RSS 2.0. You can leave a response, or trackback from your own site.
One Response to “Luxury Sheen to Ogilvy’s Social Media Belts”
Post Your Comment
Case Study
Blog Network
- 360° Digital Influence Blog
- Arijit Sengupta, Delhi
- Blankanvas
- Dev Das, Bangalore
- Digital Influence Mapping Project
- Emilio Robles, Sydney
- Influential Marketing
- OgilvyImpact
- Questions D’Influence
- Social Media in China and Asia
- The Communications Room
- The Open Room
- Thought Leadership, Sydney
- Tweed
- WPP Advertising Insights
- WPP Public Relations Insights
Categories
- Australia (44)
- Best Practices (21)
- China (42)
- Digital Influence (141)
- Digital Reputation (21)
- Events (31)
- Facebook (18)
- foursquare (3)
- Hong Kong (21)
- How-To (13)
- India (7)
- Influencers (23)
- Infographics (7)
- Japan (5)
- Korea (3)
- Malaysia (13)
- Measurement (8)
- Philippines (3)
- quoted (1)
- Research & Insights (41)
- Search (5)
- Singapore (14)
- Social Media (28)
- Taiwan (2)
- Thailand (2)
- Twitter (15)
- Uncategorized (1)
- Vietnam (4)
- Word of Mouth Marketing (20)
Tags
- apple
- applications
- Asia
- Australia
- B2B Social Media
- Blogging
- brands
- Brian Giesen
- China
- community
- digital
- Digital Influence
- Events
- expo
- Foursquare
- government
- Hong Kong
- India
- influencer
- iPad
- Malaysia
- marketing
- media
- mixi
- Mobile
- Nielsen
- ogilvy
- OgilvyOne
- online
- Public relations
- research
- shanghai
- Social Media
- Social network
- social networks
- Stats
- Thomas Crampton
- training
- video
- Virals
- work
- wsj
Recent Posts
- Social Media and Corporate Boards: 5 Key Questions
- Campaign Activation? Forget about Twitter, Google does
- Don’t DI-lete: A Weekly China Digital Influence Update
- Locations based services booming
- Ogilvy On: Foursquare for Business (The Slides)
Recent Comments
- I can’t vouch for their “indexability” but... Campaign Activation? Forget about Twitter, Google does
- Okay, I’m about to say something that may not be... Campaign Activation? Forget about Twitter, Google does
- Pardon my ignorance but won’t facebook overcome these... Campaign Activation? Forget about Twitter, Google does
- Hi Steve I think you misinterpreted me. There is absolutely a... Campaign Activation? Forget about Twitter, Google does
- I’m a heavy user of tabs – at home... Web Browser Tabs are Cutting User’s Online Attention Span (Usability)
Other Blogs
- What the VMworld Labs Demonstrated About the Cloud
- Police in 14 Countries Raid File-Sharing Hosts And Hit Close to Wikileaks
- In-Flight Wi-Fi War: Row 44 Raises $37 Million to Challenge GoGo
- 50 Days Of Logos? All We Can Take Is 1 Day Of Logos.
- Firefox 4 Beta, Now With Faster Graphics And Visual Sound
- Yahoo!’s User Interface Library Learns To Love Being Touched, Gestured At
- Google Courts Yahoo Users With One-Click Account Creation
- Still Think The iTunes 10 Icon Sucks? Our Ten Reader Alternatives
- The New iPod Order: Click Wheel Dethroned, Touch Screen Crowned
- Chris Sacca’s Lowercase Capital Adds $20 Million To Its Coffers
- Mozilla Launches Initiative to Promote Browser Games
- Exclusive: Digg’s Lunch Menu And A Terrible Hot Dog Scaling Solution
- Mozilla Hopes Web Games Will Remind Us That Browsers Are Still Awesome
- Oracle CEO Larry Ellison Rips “Vindictive” HP Lawsuit
- Archiving Iraq: One Wikipedia Entry's Edit Wars, Printed in 12 Volumes
- More from the Daily Influence
Network Feed
- How Algorithms Could Finally Revolutionize Social Media Marketing
- Gov 2.0 Summit: Lessons from TED
- Seedcamp Comes to Singapore
- Would you check in at your next checkup? Healthcare and location-based social networks
- China’s Netizens: More Numerous, More Engaged
- Let's Accelerate the "Consumerization of IT"
- Want a great Facebook Page? Get engaged with your fans
- Fresh Thinking Saves the Video Star
- Where Should Brands Spend Their Social Media Budget?
- 360 DI Gov 2.0 Musings
- 5 Ideas From A Global Journey Through Beer Marketing
- Cultivating an attitude of gratitude
- Navigating the Regulatory Highway
- Social Media and Corporate Boards: 5 Key Questions
- How Much Should Brands Budget for Social Media?
November 3rd, 2009 at 8:57 am
Great article as usual. John Hardy has been on the forefront on many social trends including green and now social media. Edith has done a phenomenal job in directing the brand.
Much success,
Doug