Luxury Sheen to Ogilvy’s Social Media Belts

Thomas Crampton, Tim Ho and I just had a delightful meeting with Edith Bagda, Marketing Director of high-end jewelery brand John Hardy recently showed us an outstanding presentation on how luxury brands can leverage the power of social media. (Email thomas.crampton @ ogilvy .com if you would like a copy)

In a kind and amusing nod to our Social Media belts system, the John Hardy team made a slight adaptation to our system.

Here, we proudly present the first “orange” social media belt – the special edition designed by John Hardy that matches our original collection of white, red and black belts.

John Hardy’s “Social Media for Luxury Brands” presentation is a great example of knowledge sharing, idea remixing and – hopefully – the first steps of a concept going viral.