Next week we are hosting the third Webinar in our “Executive Guide to Social Media” series, which is a partnership with the Wall Street Journal.
The session is going to be focused on what to do when a crisis hits and we’re fortunate to be joined by John Bell, the global managing director for Ogilvy 360 Digital Influence and Jamie Moeller, who heads up our global public affairs practice.
Wednesday, December 2, 2009
2:00 PM – 3:00 PM Sydney / 11 AM to Noon Hong Kong
Here is a quick overview of what will be covered during the Webinar:
The best time to respond to a crisis is before it happens. That is a communications fundamental. Now in age of Twitter, mobile phones, blogs and Facebook, the speed and style of our response has changed dramatically.
Brands that are used to tightly controlled messages are thrust into the back and forth of social media. Detractors are savvy with the ways of YouTube and inciting crowds. Customers and stakeholders often demand that their brands be more transparent and engaging than ever before.
This webinar will include concrete examples and action plans answering numerous questions, including:
- How can you prepare for a crisis today?
- How do you rally your Marketing and Communications team to use all of the resources of the social Web and effectively manage a crisis?
- How should you assemble a plan?
- What NOT to do in a crisis
So get your crisis questions ready and register now as space is limited and we’ve had more than 2,000 registrations for previous sessions!