Real Time: The biggest thing in search since 1 second ago

Dec 16

Real Time: The biggest thing in search since 1 second ago

by Dennis Spring
Category: Digital Influence, Digital Reputation, Events, Influencers, Research & Insights, Search, Social Media, Word of Mouth Marketing

Last week Google announced it’s real time search feature, which I believe is set to forever change the way we think about and use search.

If you haven’t seen it in action yet I recommend you go to the Google home page and search for something topical like climate change.

In the results some movement should catch your eye and there they’ll be - real time search results. Take a moment to just sit back, relax and let the strangely compelling waterfall of information wash over you.

Once you wake from the dull, Google-induced trance you’ll have hopefully experienced an epiphany similar to mine:

Right at this moment people all over the world are talking about you, your business, your brand, your event, whatever it may be, and now as soon as they say it - Google will display it.

So how are we going to influence the conversation and harness the power of real time in 2010?

This entry was posted on Wednesday, December 16th, 2009 at 7:16 am and is filed under Digital Influence, Digital Reputation, Events, Influencers, Research & Insights, Search, Social Media, Word of Mouth Marketing. You can follow any responses to this entry through the RSS 2.0. You can leave a response, or trackback from your own site.