Mobile is increasingly becoming a medium for access of social networking. According to a study conducted by e marketer on the mobile social network users, it was observed that the percentage of people accessing the social networking sites through mobile has increased at a rate of about 100% for the year 2007 to 2008 and by more than 50% by 2009 and is expected to continue at the same pace ultimately exceeding 800 million by 2012.
Be it networking by face book, microblogging by twitter or videocasting by youtube, mobile has created an easy and seamless way to drive consumers to mobile content.
According to Nielsen, Facebook is the No. 7 mobile website in terms of reach. About 15% of Facebook users (11 million) in the U.S. regularly access the social network’s mobile web version (not to mention various downloadable versions and the roughly three million users who use SMS). More than 3 million Twitter users in the U.S. alone regularly access the service via the mobile web. Besides, large number of consumers are frequently using Twitter through SMS and a range of downloadable mobile applications for iPhone, BlackBerry and other mobile devices. The native versions of YouTube that come pre-installed on iPhones, Android phones like the G1, and the Palm Pre offer the best mobile user experience. However, the mobile web version is also outstanding, and has well over 4.6 million users that log in many times a month. This has all been possible owing to the success of internet growth across the globe.
Therefore, as the telecom sector is one of the most successful stories for India and is increasingly revolutionizing the way we connect with the world, the widening of spectrum will enhance the experience of the subscribers thereby generating more and more demand for staying connected and also accessing social networking platforms through mobile . It seems that ICT success story in India will generate a sequel in the form of mobile social networking success story in India