Jan 21

Hong Kong: Interview with Kevin She, Founder and CEO of SC Storage

Tim Ho

by Tim Ho
Category: Hong Kong, Social Media

I was lucky enough to have the chance to interview the CEO and founder of the SC Storage (時昌迷你倉), Kevin She. SC storage was founded in 2001, the first storage company in Hong Kong, it is also one of a few Hong Kong successful cases using social media.

Kevin is passionate about social media himself, he doesn’t use social media as a channel to generate sales, instead, he chose to engage with local people who are active on Social Media, using Twitter and Facebook Page as main channels to develop real friendship with them.

As I mentioned in my presentation Social Media Basics for Executives, companies should never buy coverage on social media (e.g. pay per post), they should actually engage with targets to build long-term relationships. No matter how much Kevin’s competitors invest in advertising, I would still go for SC storage when I need storage spaces because I’m connected with him personally through social media, and that’s the true power of social media for SMBs.

Link to the video we talked about during interview, the TV ad that went viral on Youtube:Cantonese Only

This entry was posted on Thursday, January 21st, 2010 at 11:57 am and is filed under Hong Kong, Social Media. You can follow any responses to this entry through the RSS 2.0. You can leave a response, or trackback from your own site.

2 Responses to “Hong Kong: Interview with Kevin She, Founder and CEO of SC Storage”

  1. Debi Says:
    January 21st, 2010 at 2:10 pm

    Hi,

    What has Kevin actually done? The stats are great.

    Thanks,
    Debi

  2. Douglas White Says:
    January 22nd, 2010 at 7:14 am

    It is always good to see SMB’s successfully navigate social media. However, for most companies it is a very complex and daunting process. Also, it is often outside their core competency of delivering their products. Multiple channels, monitoring and staying up to date on the latest in social media is a full time task. Professional services can be very beneficial in helping SMB’s find their voice online and effectively engage customers. I believe when you say “pay per post” you are referring to gunner campaigns which usually appear as spam and can be damaging to the brand. To this I agree that it is a tactic to be used with caution. But most companies do need outside expertise and assistance launching and maintaining an effective social media strategy.

    Doug

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