Comments on: Hong Kong: Interview with Kevin She, Founder and CEO of SC Storage http://www.asiadigitalmap.com/2010/01/kevin-she-sc-storage-tim-ho/ Social Media & Word of Mouth Marketing in the Asia Pacific Thu, 09 Feb 2012 07:03:31 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Douglas White http://www.asiadigitalmap.com/2010/01/kevin-she-sc-storage-tim-ho/comment-page-1/#comment-908 Douglas White Fri, 22 Jan 2010 11:14:06 +0000 http://www.asiadigitalmap.com/?p=1454#comment-908 It is always good to see SMB's successfully navigate social media. However, for most companies it is a very complex and daunting process. Also, it is often outside their core competency of delivering their products. Multiple channels, monitoring and staying up to date on the latest in social media is a full time task. Professional services can be very beneficial in helping SMB's find their voice online and effectively engage customers. I believe when you say "pay per post" you are referring to gunner campaigns which usually appear as spam and can be damaging to the brand. To this I agree that it is a tactic to be used with caution. But most companies do need outside expertise and assistance launching and maintaining an effective social media strategy. Doug It is always good to see SMB’s successfully navigate social media. However, for most companies it is a very complex and daunting process. Also, it is often outside their core competency of delivering their products. Multiple channels, monitoring and staying up to date on the latest in social media is a full time task. Professional services can be very beneficial in helping SMB’s find their voice online and effectively engage customers. I believe when you say “pay per post” you are referring to gunner campaigns which usually appear as spam and can be damaging to the brand. To this I agree that it is a tactic to be used with caution. But most companies do need outside expertise and assistance launching and maintaining an effective social media strategy.

Doug

]]> By: Debi http://www.asiadigitalmap.com/2010/01/kevin-she-sc-storage-tim-ho/comment-page-1/#comment-906 Debi Thu, 21 Jan 2010 18:10:07 +0000 http://www.asiadigitalmap.com/?p=1454#comment-906 Hi, What has Kevin actually done? The stats are great. Thanks, Debi Hi,

What has Kevin actually done? The stats are great.

Thanks,
Debi

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