Comments on: McKinsey: Rising power of Social Media in China

By: uberVU - social comments

uberVU - social comments — Mon, 18 Jan 2010 22:43:55 +0000

Social comments and analytics for this post…

This post was mentioned on Twitter by PRDA_Asia: China impresses with SMM, the west needs to recognise significant cultural differences drive usage http://ow.ly/Xtvy...

By: Thomas Crampton

Thomas Crampton — Mon, 18 Jan 2010 11:02:11 +0000

@Dan

Yes, getting credible and timely market research out of China (and Asia) is remarkably difficult.

You will find many surveys that draw grand conclusions from a tiny sample sizes.

If I get a newer version of this study (which seems to based on a large and well thought out sample size) I will certainly post it.

Meanwhile, if you have any more recent/better market research please share.

I am always keen for hard data!

By: Dan Calladine

Dan Calladine — Mon, 18 Jan 2010 10:27:38 +0000

@Thomas – The data’s a bit out of date then!

By: Thomas Crampton

Thomas Crampton — Mon, 18 Jan 2010 10:11:19 +0000

@Dan I just went back to check and all graphs and data is sourced as “2008 Consumer Survey”. That said, they do not say the dates between which the actual survey was taken. Hope that helps!

By: Dan Calladine

Dan Calladine — Mon, 18 Jan 2010 10:05:07 +0000

Are the dates right – is this data from 2008?

By: Taite11

Taite11 — Sun, 17 Jan 2010 18:23:05 +0000

We always use traditional forums as part of our Chinese online campaigns and it hasn’t gotten old yet. In many cases it is more effective than the newer social networking websites.

You know, I can see how the government censorship has slowed down the growth of some social media – especially micro-blogs – but when it comes to old-school forums, I rarely feel the government hand.