Millenials: India’s Youth Obsesses; Chinese Chat, Share Personal Info

Compared with their peers globally, the Millenials in India obsess more about the technology of their employers than youth of any other nation surveyed in a recent poll, while Chinese use real-time chat and speak about themselves more in online fora.

These results come from a recent survey by Accenture on how the Millenial generation uses technology. The intention of the report was to look at Millenials from the perspective of how companies should manage technology, but the survey is also interesting for cross-cultural comparison of Internet usage.

Chinese Millennials spend an extraordinary amount of time in the virtual world for both business and personal use, especially engaged through real-time communication tools. Young Chinese in the workforce spend an average of almost 34 working hours a week on communication tools, versus almost 11 hours for the rest of the world. For leisure, the Chinese spend 14.8 hours a week playing video games (versus 3.4 hours for the rest of the world), 5.1 hours shopping on the Internet (versus 1 hour), and 5.3 hours in a virtual world such as Second Life (versus 0.4 hours).

China and India topped the charts in three respects:

1- Tech-Obsessed India
Indians are more obsessed about finding employers with great high-tech infrastructure than any nation surveyed.

2- Chinese Chatting
Chinese are more obsessed with real-time chatting at work than any nation surveyed.

3- Sharing with Friends
Chinese are more enthusiastic about posting personal information on blogs or social networks than any nation surveyed.

Survey details: Acccenture surveyed 5,595 employees and students, ages 14-27, in 13 countries: Brazil, Canada, and the United States in the Americas; Belgium, France, Germany, Italy, the Netherlands, and the United Kingdom in Europe; Australia, China, India, and Japan in Asia-Pacific.

Details and charts:

1- Tech-Obsessed India

Millennials want to choose what technologies they use, especially in emerging markets. Globally, almost one in two mid-Millennials in school (ages 18-22) expect not only to use the computer of their choice once they are on the job, but also to access their preferred mobile and technology applications. By contrast, only one in four want the employer to choose these technologies, and one in four remain uncertain. This sentiment is even stronger in Brazil, India and China. Indeed, in India, only 6 percent of mid- Millennials expect to use only corporate applications at work.

2- Chinese Chatting

Asia-Pacific Millennials spend the most time, and the highest share of time, on real-time communications technologies like instant messaging. China and India lead the pack in emerging methods of employee communication: 27 percent of employers in China already use online chat and 20 percent use mobile texting to communicate with employees.

Millennials in China, India, and Brazil lead the world in use of emerging technologies for work purposes, while most European countries and Japan are lagging.

Young Chinese employees, in particular, are pushing the boundaries of multi-tasking. While the time spent on email is similar to their U.S. counterparts, the Chinese outpace the rest of the world in using real- time communication tools. Working respondents ages 18-27 in China tell us that, during an average week, they spend 9.2 hours on email, 9.2 hours on instant messaging, 6 hours texting, 3.3 hours in a blog or tweet, 3 hours in a virtual community, and 2.9 hours on a social network site – a total of 33.6 hours per week.

3- Sharing with Friends

Related to IT security, Millennials sometimes have a much looser notion of online privacy than do older workers. Some 30 percent of global working Millennials write openly about themselves and friends online. The most open, as shown above, are in China (51 percent), Germany (42 percent), Japan (37 percent) and Brazil (36 percent).
The most discreet, who say they never or rarely post information about themselves or friends online, are in India (50 percent), Canada (50 percent), and France (46 percent).
Social profiling is most common in China and India, where more than three in four Millennials use social networks more than half of the time when trying to learn more about peers or superiors. Similarly, Brazilians use social networks more extensively than their peers in other countries to investigate prospective employers, service providers, or clients.

You can see the full study here.