Nielsen 2010 Social Media Report

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Nielsen Online released their “Nielsen 2010 Social Media Report” today which has a wealth of statisitcs on the social media landscape here in Australia.

Among the findings:

  • 9 million Australians now interact via social networks
  • content sharing is the most popular activity
  • 4 in 5 Australian Internet users have shared a photo
  • Twitter usage grew by 400% in 2009
  • Nearly 3/4 of Australians read a wiki
  • 2 in 5 Australians interact with companies via social networks

Read a PDF of today’s press release.