WSJ Webinar: Blogging for Business

More than just a consumer obsession, Twitter, Blogs, Facebook and other forms of Social Media are radically changing the way businesses operate across the Asia-Pacific region.

While companies know they can no longer afford to ignore discussions happening online, taking those first steps can be a difficult process.

Working in partnership with The Wall Street Journal and Citrix GoToWebinar, Ogilvy’s specialized Social Media team, 360 Digital Influence, has a series of tutorials to help companies take those first steps.

The latest in the series, “Blogging for Business”, will take place on June 2 at 11am Hong Kong time.

Blogs may have started as outposts for computer geeks or raging teens, but now they have become a powerful force in corporate communications from Sydney to Shanghai. They can demonstrate thought leadership, strengthen corporate reputation and strengthen brands.

This seminar, led by Brian Giesen, senior regional strategist in Ogilvy’s 360 Digital Influence team, and moderated by Thomas Crampton, the team’s Asia-Pacific director, will cover the following topics:

· 10 Basic Styles of Business Blogging
· Great Examples of Corporate Blogs
· How to Drive Traffic to Your Corporate Blog
· Insider Tips for Navigating Safely

This fast-paced 30-minute presentation will be followed by a lively 30-minute Q and A.

Sign up soon for this free session, since space is limited.

Should you have any questions about the session or series, do not hesitate to contact thomas.crampton at

Sign up here!