In Brief: Location based Facebook

Facebook’s market muscle is being flexed again as it now muscles in on Foursquare and Gowalla. Location based services for brands and people looks like it might be rolled out as soon as this month. According to Mashable, the social networking site will mimic Foursquare’s ability to ‘check-in’ to different locations.

Given sheer user numbers, it looks like Facebook will drive adoption to these services faster than Foursquare ever will.

If you recall, Facebook has already taken the:

  • @replies feature from Twitter
  • Dropped the ‘is’ like Twitter
  • Live status updates from Friendfeed (which it bought)

And so continues the rise of the Facebook juggernaut.