Two teenagers have caught the attention of Dora Yin (BJ) with their iPhone speed test video. Social media makes anyone an influencer and means that highly influential content like this can appear at any time. For this reason it is essential for brands to constantly monitor what’s been said about them online.
Huang Chao (SA, BJ) and Jeremy Webb this week met some guys from Jiepang – China’s leading check-in service. They talked about one of the first check-in marketing activities in China, a campaign that generated interest by inviting users to check in to the soon-to-be-launched Shanghai Apple store.
For those of you that haven’t yet read OgilvyOne’s Connected, Sarah Guldin (Corp Comms) has an even easier way to understand the report’s Chinese social media research: check out these YouKu videos for an explanation from OgilvyOne’s very own Chris Reitermann.
Plenty of campaigns use pretty girls to get our attention yet few are managed as well as this online sensation from Acer laptops, thinks Liu Yan (DI, SH). Users of Sohu Microblog were asked to help a journalist track down a girl met in a chance encounter during the World Cup. Since the laptop left behind by the girl was one of the only clues available, the Acer Laptop enjoyed enormous exposure as it became the focus of this “romantic manhunt”.
记者南非酒吧偶遇中国美女，燃生爱意。女孩的笔记本被遗落，记者在网上发帖寻人。在十万网友帮助下，女孩终于现身，未完的感情得以了结。刘燕（DI Director， SH）：类似借助美女炒作的营销案例不胜枚举，网民的眼睛更加雪亮，不少人只是“配合一下”。该案例值得借鉴的是其完整清晰的炒作脉络和过程管理。