Digerati (October 17 – 23)

Hello and welcome to the first addition of OgilvyOne Asia Pacific’s Digerati, which is to be a weekly newsletter packed to the brim with links, videos, snippets, and longer reads from all across the digital universe. This is last week’s edition – it’s taken me a bit of time to get my posting up to snuff – so expect this week’s edition to come along rather quickly. Enjoy!

This Week

Must read – Google’s creative round up

The new eCommerce – Groupon

Asia – iPhone 4 launches in China and promptly sells out

Social – How Twitter will be bigger than Facebook

Twitter – The value of tweets

Creative – Data driven snowboards

Headlines

Must-Read of the Week:

A 120-slide journey through what Google describes as “the creative internet.” https://docs.google.com/present/view?id=0Abmo0iWBO2gEZGY3cnc3dnpfMzM4Y3o2bmduZDY&hl=en&authkey=CJ2Ug_IF

The new eCommerce – Groupon

http://abcnews.go.com/Business/groupon-grows-leaps-bounds/story?id=11681785&page=2

Also:

Check out French Connection’s new sales channel on YouTube click on products at the end of the video to buy

http://www.youtube.com/profile?user=frenchconnection&x=H-N2FgoAv_0&annotation_id=annotation_867522&feature=iv

Asia

iPhone 4 sells out in China

http://www.pcworld.com/article/206506/china_unicom_sells_100000_iphone_4s_in_first_four_days.html

Also:

While smaller companies and start-ups are enjoying the low costs and quick speed of cloud computing, Asia’s larger companies are avoiding it due to security fears and legal regulation.

http://www.nytimes.com/2010/10/11/technology/11cloudasia.html?_r=1&scp=1&sq=Asia&st=Search

Mobile research guru Greg Sterling writes about how, contrary to the beliefs of some, the world’s biggest mobile markets will continue to evolve in isolation from one another. http://internet2go.net/news/asia/ending-myth-asian-mobile-usage-patterns

Social

How Facebook could be bigger than Google in 5 years

http://techcrunch.com/2010/10/02/facebook-bigger-google/

Tw$$t$

Social Revolution

(Thanks to John Yucisin thanks for the link)

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Social Plugins

http://www.facebook.com/#!/video/video.php?v=10150210521510484 & http://www.youtube.com/watch?v=LB0hrJ_ZZzc&feature=player_embedded#!

Tweet/Like Promos

Create awareness around your promos just like Uniqluo lucky counter http://www.facebook.com/home.php?sk=group_110190609043963&ap=1 – !/Generous.Skoda

(Thanks Patou for the links)

Plus – a massive social media infographic for B2B

http://www.insideview.com/images/social-media-infographic.png

Innovation

The technological benefits of a physically aware Internet are far more environmentally friendly than our current system.

http://mashable.com/2010/10/13/sensors-internet

Amazon’s new venture for its popular Kindle platform are “singles” will comprise of pieces that are shorter in length than your typical novel or even novella, and will sell for as low as forty-nine cents.http://news.cnet.com/8301-17938_105-20019303-1.html

A  demonstration of what is actually unique about gaming’s most famous developer’s newest offering.

http://www.joystiq.com/2010/08/12/the-3dss-glasses-free-3d-explained/

“Underground” musician EmperorX  is literally burying cassette tapes of his new songs and then sending fans on a treasure hunt through the very Web2.0 medium of GPS coordinates. http://www.techdirt.com/articles/20101010/20312611349/underground-musician-buries-music-underground-literally-for-fans-to-find.shtml

Business Matters

A comprehensive list of legal squabbles in the tech world. Important to note that the companies whose revenue is decreasing tend to be the ones launching more lawsuits. http://tech.fortune.cnn.com/2010/10/12/who-is-suing-whom/

According to the report on Google’s windmills, this $5 billion investment could provide electricity for two million households. 

http://searchengineland.com/not-hot-air-google-investing-in-offshore-wind-energy-52738

Creatives

Snowbaords get connected. What happens when Nokia teams up with Burton  (thanks to Adam Morris and Brian Vella)

http://www.youtube.com/watch?v=iiCv_7RxBh8

3D Wonderbra poster ad

http://billboardom.blogspot.com/2010/09/wonderbra-billboard-in-3d.html

Virgin America’s Awkward Family Photos competition

http://awkwardfamilyphotos.com/contests/awkward-family-vacation-photo-contest/

Art made from a single sheet of paper

http://artbns.com/amazing-art-a-single-sheet-of-paper/

Project 10100 by Google

http://www.project10tothe100.com/intl/EN_GB/index.html

Help write this newsletter (please!) – If you see anything interesting send it to:

Barney.loehnis@ogilvy.com (@barneylo) & Michael.mcclelland@ogilvy.com