We thought you’d enjoy a little deep dive into Facebook, it’s growing presence in Asia and how it can be leveraged or abused in marketing.
Let’s start with the numbers: in recent months Facebook has slain mighty giants Yahoo and Google to become the number one site in virtually every SE Asian country (Hong Kong, Taiwan, Australia and rapidly growing in Japan and Korea). This staggering growth has happened in the past nine months. Indonesia is Facebook’s second largest market in the world with 30m users (3m in the last month alone), with Philippines the sixth largest with 17m users and India with 15m and poised to explode. Most Asian markets are growing 10-15% every month. Hong Kong has one of the highest penetration rates of 48% of the population; Indonesia has 100.3% penetration of people online. Facebook users tend to be 16-30, spending about 30mins online every day, and no surprise that the Facebook audiences the more influential one – therefore the one that brands need to engage with most.
Never again can we talk about digital not being mass media. There has never been such a penetrated concentration of humankind in a single media or social entity.
Check out the stats below: