Forrester Research is predicting tablet sales in the U.S. will overtake netbook sales by 2012, and desktop sales by 2015. Here is how this estimation breaks down:
Strategy Analytics insight showed that global tablet shipments reached over 4 million units in Q3 of 2010, with the iPad capturing 95% of global share.
Marketers are getting excited about the recent Nielson research findings, which indicated that:
- · iPad owners are more likely to make ad-related purchases than owners of other mobile devices.
· iPad owners have nearly twice the positive response in ads with interactive features (than iPhone)
With Samsung launching its highly-anticipated Galaxy Tab next week, and other tablets rapidly entering the market (including Microsoft Windows 7, Nokia’s MeeGo, HP’s webOS & BlackBerry’s Playbook) , it is time for brands to consider tablet specific strategies.
Here are key questions to help brands determine how to engage with the tablet revolution:
- · Are the brand’s target audiences using tablets? If so, are there stats showing how they are engaging?
· Could the audience’s tablet usability habits align with what the brand can offer?
· Should brands consider tablet apps, ads or a website optimized for tablet viewing? Or all?
· How is the brand’s tablet strategies going to integrate with its offline & online efforts?
· What does the brand ultimately aim to achieve in terms of marketing AND business objectives?