Our team in Japan has just published a great market overview of the japan digital, social and mobile market. While penetration rates of interent and mobile are some of the highest in the region, consumer behaviour is still somewhat reticent and polarised. The fact is that Japanese marketers still do not invest as much in digital as the consumer media consumption figures would suggest. I think there are few countries in the world where the funkiness and digital focus of the consumers is in such stark contrast to the spending patterns and creativity of most marketers.
Download this great presentation from here: