(Digerati) Tendulkar mobilises a nation, Context Cartography and the Third Ref plugs “extra time”

Spotlight on India – How India’s passion for cricket mobilised a nation

China – Facebook reaches deal with Baidu

The Social Web – A map of the world’s social networks

The New New Thing – “The Future of Real-Time”

Long Reads – Spotlight on women in commerce and gaming

Creative – Extra Time from Durex in Thailand

& Finally – Cloud girlfriend!

Spotlight on India

ESPN’s Cricinfo scores record global traffic during Cricket World Cup


Here are some mind blowing statistics from the recent tournament, proving what a force mobile is already on the subcontinent. Fans consumed more content from ESPNcricinfo online and on mobile device than ever before, shattering all previous records logged by the website. At its peak during the India-Pakistan semifinal match, ESPNcricinfo’s share of ESPN’s total global audience was 36.1 percent online and 63.6 percent on the mobile Web, the most of any other ESPN digital platform that day. Their mobile website alone recorded more than 45 million page views, accounting for 45 percent of all page views logged during the final between India and Sri Lanka at Mumbai on April 2. It also set one-day records on March 30, logging more than 1.9 million visitors and 52.4 million page views, up 2,166 percent compared to the daily average for all of 2010, a record year for the site. ESPNcricinfo, across all digital platforms, logged 1.8 billion page views and 4.43 billion total minutes during that during the 43 day event.

Mobile broadband expected to expand further in India


Businesses in India may look at using the advantages of mobile broadband after the government and several groups agreed to help connect people through the medium. It is set to boom across India in the coming years after two leading organizations said that they will help develop growth in the technology.

The World Economic Forum claims that India and China are closing the tech gap


Information and communication technologies are still most effectively used in industrialized countries, where the ready availability of the Internet, computers, mobile and fix-line phones help economies to grow, but countries such as China and India are catching up fast, according to The WEF’s 10th Global Information Technology Report. The report also states that Sweden, Singapore, Finland, Switzerland, the U.S. and Taiwan, topped the list of 138 countries.


Facebook reaches deal for China site with Baidu


Facebook has signed an agreement with Baidu to set up a social-networking website in China. It is speculated that the China website won’t be integrated with Facebook’s international service.

Four things Groupon’s Andrew Mason needs to learn from Mark Zuckerberg


Forbes instructs Groupon to take a page out of Facebook’s book (pun intended). Their four tips are: to identify what is and is not important, to not delegate what is important, to not try to be funny when you’re not, and to show respect for others.

(Thanks to Chris Reitermann for the link)

Interview with Baidu’s Kaiser Kuo (video)


Kuo , director of international communications of Baidu, claims that Baidu’s social plans go beyond their announced partnership with Facebook. He says there are ample opportunities for search and social media to work together and create better value for both users and advertisers. According to Kuo, social media – along with Baidu’s products in search, community and mobile – have created a search-centered ecosystem that captures users’ media time.

China’s online gaming market surges; set to top $8 billion by 2014


China is is rapidly becoming the world’s leader in the online games market. According to a new study, the online games market in China will exceed $8 billion by 2014. The report predicts that China will make up a quarter of the industry’s total global sales by 2014, with the U.S. falling to 22 percent.

China’s luxury consumers grow up


The Chinese market for luxury products has been booming recently. In 2010, sales across categories such as jewelry, leather goods, and upmarket ready-to-wear clothing rose by 20% to reach $12.4 billion. By 2015, luxury goods sales will touch $27 billion, around 20% of global sales, making China the world’s largest luxury market. That’s not to say that marketers do not still face challenges in China’s luxury world. Chinese consumers are increasingly favoring subtlety in their luxury purchases. Also, given the piracy problem in the country, relying that a product is authentic is more important than ever.

Mysterious deaths, famous prostitutes, big fires, and an important anniversary. – see what’s “trending” every day in China


The top Baidu search terms and Sina Weibo trending topics, reported every day with pinyin, English summaries of the stories, and photos/videos where applicable.

The Social Web

Map of the world’s social networks (Infographic)


The New New Thing

PSFK’s “Future of Real-Time”


PSFK’s researchers have identified key trends that are emerging around the capture and transmission of real-time information streams. These trends include human sensor networks, personal census, social sentiment, instant texting, mobile communities, instant mapping, context cartography, timeline narratives, intelligent infrastructure, networking nature, and the democracy of data.

Google sets its sights on Duolingo – which encourages people to learn new languages


It is estimated that there are over 1 billion people learning a foreign language. So, a team at a Carnegie Mellon University is developing Duolingo, which will be a 100% free language learning site in which people learn by helping to translate the Web. That is, they learn by doing. Google already has plans to invest/acquire the site.

Long Reads

Women dominate the global marketplace – here are five keys to reaching them


Women control 65 percent of global spending and more than 80 percent of U.S. spending. By 2014, the World Bank predicts that the global income of women will grow by more than $5 trillion. In both emerging markets and developed nations, women’s power of influence extends well beyond the traditional roles of family and education to government, business, and the environment. This report includes tips for appealing to the female consumer.

Women in games – the history of women and video gaming


A brief history of women in storytelling transitions into an examination of what it will take to make games appeal more to female audiences. The general consensus is that the game-development world, which is very male-dominated,  needs to hire more women in creative and business roles in order to start appealing to women and girls.


OgilvyOne Bangkok: The Pizza Company Mobile Ordering App!


Burberry to join China’s digital revolution with fashion bash


(Thanks to Supavadee Tantiyanon for the links)

Censorsh*t – an innovative play on Thailand’s censorship policy


Durex – the third ref plugs Extra Time


And Finally…

Cloud girlfriend – design your perfect girlfriend on social media – sign up now!


To contribute, contact: Barney.loehnis@ogilvy.com (@barneylo) & Michael.mcclelland@ogilvy.com