Aol & Nielsen content sharing study

In term of technology and social media news, most of you know that week-ends aren’t really the best period of the week as most of bloggers and journalist are out of duty. However, last Saturday we had the surprised to see a new study, co-authored by AOL and Nielsen, appears on Slideshare (and then relayed on Techmeme via Digital Inspiration columnist Amit Agarwal).

The slides introduced here try to answer a simple question: Is content the fuel of social web? The authors here make no mystery and provide a positive answer right after the title page, 23% of social media messages include links to content, which represents no less than 27,000,000 piece of content shared across the social web every day.

Reading this report we also learn that email is decidedly not a dying technology with 93% of content sharing occurring via this way (versus 89% for social networks). With no surprise, we read that people overwhelmingly share “trusted” contents mainly with friends and family.

Aol & Nielsen content sharing study

View more presentations from Dmitry Voskresensky