Australian Businesses and Social: Trying is Believing

Ogilvy PR’s Impact Employee Communications released new research today that, among other things, found that only 14% of Australian businesses that have used social media still consider it risky.
The number increases to 59% among companies that have not engaged or experimented in social media in anyway. For a full copy of the report feel free to download the survey from Slideshare or head over to www.impact.com.au.