Digerati – Exploding melons, Sung-bong sung, Hong Kong Deaths and Dove’s Digital Body Language

China – More microblogging news, now with exploding melons
Other Asia – Korea’s Got Talent gives us a singing orphan and lip-synching schoolgirls
Mobile – Mobile payments to reach $50 billion by 2014
The Social Web – The luxury brands with the highest Facebook IQs
Creative – Perrier gets hotter, Dove’s Digital Body Language, and Death in Hong Kong
And Finally… The world’s most exclusive website


Microblog saves desperate melon farmer
A farmer in China turned to Weibo.com to voice his frustrations about a lack of sales following stories of exploding melons (due to growth chemicals). He said, “The reports of bursting watermelons have brought a miserable life for us. We have tens of thousands of jin (one jin equals half a kilogram) of watermelons waiting to get rotten in the farmlands.” Seven hours after his first post, Fu said in a new post that his melons were almost sold out, but his neighbors were also in need of help.

China’s Sina to launch English microblogging site
Sina has announced plans to start an English version of its hugely popular microblogging site by the end of the year. It will pursue this venture with foreign partners. There is some speculation that Facebook could possibly partner with the Chinese giant.

Sina Weibo – competition for Twitter?
While Sina’s English site could be a viable competitor for Twitter, Sina appears likely to police user posts on the English version of Weibo just as it does on the Chinese version, where it filters messages for sensitive content to comply with Chinese regulations.

Chinese “cyber attacks” – are they fallacies?
Reports surfaced last week saying that China was behind a hacking campaign. The proof to support the headline was that Chinese IP addresses were involved. What both Google and Siobhan Gorman, who reported on the story for the Wall Street Journal (which we featured in Digerati last week), failed to disclose was that other countries IP addresses were used as well, including South Korea and the United States.

China’s global reach (map)
A fantastic resource for tracing China’s foreign investments. Between 2005 and 2010, China invested more than $319 billion overseas, funding projects in energy, agriculture, finance and more. The top countries that China invested in were Australiua ($33.9 billion), the USA ($28.1 billion), Nigeria ($15.4 billion), Iran ($15.1 billion), and Brazil ($14.9 billion).

China increases Internet control, takes down hundreds of websites
Under the new controls, more than 700 pornographic and copyright infringing websites have been shut down. Individuals have also been banned from registering domain names ending in .cn, which is now now limited to registered businesses in China.
(Thanks to Pete Mitchell for the link)

Other Asia

Korea’s Got Talent – a Korean orphan stuns the audience
Sung-bong Choi, a Korean laborer who grew up as a homeless orphan, supporting himself in the streets by selling gum and beverages, stunned the audience of Korea’s Got Talent with his trained tenor singing voice.

More Korean talent – Lip-synching, badminton-strumming schoolgirls!
In addition to showcasing fine lip-synching talents, these girls use bushy eyebrows and facial hair to entertain Korea (and YouTube) with hilariously over the top performing.

Media offices receive mysterious coffins in the mail; advertiser arrested
The sender of these coffins was listed as “Rest In Peace Soon”. Police have raided the sender’s address and found it to be the offices of Buzz & Co., an advertising agency. The company’s CEO, Sumardy Ma, was subsequently arrested. He explained that the coffin delivery was a marketing strategy to launch a book entitled “Rest In Peace Advertising, The Power Of Word Of Mouth Marketing.”

Chunghwa Telecom sets foot in mobile advertising biz
Chunghwa Telecom recently announced that its online software-download store, Hami Apps, has set up mobile-advertising operation named In-App Advertisement, becoming Taiwan`s first telecom carrier to enter the subcategory of mobile marketing.

Sofitel in Bangkok to unveil Apple-based digital hotel entertainment


Each of the hotel’s rooms will be equipped with an Apple Mac mini, which will function as a multimedia center, offering guests digital TV, radio channels, movies, music library, DVD and CD player, and the ability to play your personal iPod, iPhone and iPad


Mobile payments to reach $50 billion by 2014
Consumers worldwide will spend about $50 billion using their mobile phones through a technology called near field communications by 2014 as the payment method gains popularity. North America and Western Europe will account for 50 percent of the total spending, surpassing the Asian market (which is still dominated by Japan).

The Social Web

Top ten luxury brands with highest Facebook IQ
The top ten are: BMW, Clinique, Audi, Lexus, Bare Escentuals, Benefit, Bobbi Brown, Johnny Walker, Belvedere, and Tory Burch. They were ranked on: size and velocity, programming, engagement, and integration.

100 examples of corporate social media policies
Check out the ways in which companies such as BBC, GM, FedEx, ESPN, IBM, and more treat social media in the work place. This contains great examples from companies of nearly every discipline and would be an excellent resource for any client hoping to write a social media policy.


Perrier: The more you watch, the hotter it gets (Ogilvy)

Ogilvy Singapore celebrates quitters with anit-smoking drive

Dove’s Digital Body Language (Ogilvy)

McDonalds’ McFriends
(Thanks to Sascha Engel for the link)

Nike SB: Support Your Local

Hong Kong Death: Clean Air Flash Mob

Social media sandals – a “step” too far?

Augmented reality – String ‘Wonderment’

And Finally…

The World’s Most Exclusive Website
This site allows levels of access based on how many Twitter followers a user has. To enter “Room 1,” you need to be a “verified” Twitter user. To enter Room 2, you need to have at least 5,000 followers., and so on. Most users won’t even be able to get through the front door and will be re-directed to the Olive Garden website.
(Thanks to Soohan Han for the link)

If you don’t make it in based on your following, see what is inside here: http://www.businessinsider.com/what-is-the-most-exclusive-website