A Growing Australian Team

Very excited to share some news about the growth of our social media team in Australia today.

Below is the news announcement, but we are extremely fortunate to have seven new talented and passionate word of mouth marketing experts on the team!

Ogilvy’s social media practice 360˚ Digital Influence, part of STW Group, has added another seven employees to its team on the back of significant growth and demand for social media expertise. Ogilvy will also unveil a further two appointments in August.

Since the April 2009 arrival of Brian Giesen, Regional Director of Ogilvy 360˚ Digital Influence, the practice has grown to 14 specialist practitioners. In that short time, the practice has seen revenue growth of 440%.
Graham White, Managing Director of Ogilvy 360˚ Digital Influence Australia, said the practice has experienced rapid growth from day one. “Our growth, both in people and financial performance, reflects the ongoing demand from clients across the Ogilvy Group for strategic counsel and the creation and execution of powerful social media strategies – integrated with other marketing and communications disciplines.

“We’re seeing clients continuing to push more funds into ongoing social media activity. As such, we are also adding two more hires in August to ensure we can fulfil that demand and continue to be at the forefront of social media and digital engagement in Australia.”

Ogilvy 360˚ Digital Influence also became the most awarded social media team in the region after winning ‘Digital Agency of the Year’ by the region’s highly coveted Holmes Report Specialist Agencies of the Year Awards in April. Giesen said the practice was extremely proud to receive this award as it recognised the consistent and disciplined delivery of outstanding work by the team.

“This is an excellent achievement which is particularly rewarding given the challenges of growing demand as digital influence skills and successful execution become increasingly important to all of our clients,” said Giesen.
“We’re thrilled to have another new wave of experienced talent joining us. They bring with them an array of knowledge and expertise in strategic digital planning, video content creation, analysis and analytics and community management.”

The seven new hires include two Digital Strategists and five Digital Analysts. They are:

Lachlan Hibbert-Wells, joining as a Digital Strategist from Daemon Group where he was a Digital Planning Director;
Megan Anhalt, joining as a Digital Strategist from US-based DoSomething.org, where she was Director of Media and Talent Relations;
Mitch Phillips, joining from OMD as a Digital Analyst to work across a number of the practice’s consumer and natural resources sector clients;
Gregory Tan, joining as a Digital Analyst from an online retail start-up in Melbourne;
Mark Redshaw, joining as a Digital Analyst after three years as a researcher and sub-editor at online business information service, IRD Group;
Melanie Vaz, joining as a Digital Analyst after working in Ogilvy PR since 2009. She is currently completing Award School through the Communications Council;
Nathalie Bulsing, joining as a Digital Analyst following four years as a microbiological analyst in The Netherlands.

Ogilvy 360˚ Digital Influence is Ogilvy’s industry-leading social media and word of mouth marketing practice designed to help brands in an era of changing sources of influence. It is part of Ogilvy PR Australia, a joint venture between Ogilvy PR Worldwide and STW Group, Australia’s leading marketing content and communications services group.