|The world is connected with weak ties between distant social clusters|
The natural tendency is, we are reluctant to share the same information within all types of social clusters we are a member of, due to various reasons such as fear of being rejected. Take an example, where a well reputed doctor in a government hospital, who is also a great fan of rock music and baseball. This person is part of three different social clusters in this scenario. The co-workers at the hospital, friends & acquaintances he acquired by attending rock concerts, the regular bunch of baseball fans he hangout during his off time. The likelihood of this doctor discussing baseball or rock music during his work shift is less, because he fears being rejected among his work colleagues, who might dislike baseball or rock music. This is the reason why, despite the theory of “six degrees of separation”, it is very much impossible to communicate a message to the entire 6 billion humans on this earth, with only word of mouth alone.
|Easily drag and drop your friends to any of these circles. You can create custom circles as well.|