Grocery Shopping on the Go

In South Korea, where people are always busy and on the go, Tesco Homeplus is bringing its grocery store products to consumers. Subway installations that mimic the aisles of a grocery store feature a QR code next to each product. Scan a product with your smartphone and the product automatically goes to your online shopping cart. Once you check out, your groceries will be delivered to your home.

I love the simplicity of this campaign – enable people to shop while they wait. How productive!