It is likely everybody has seen at least one of them, and if you’re working in a marketing environment you’ve probably seen loads: I’m talking infographics. Infographics are attractive graphics used to visualise information. Infographics have been used for thousands of years, with the most early forms most likely being cavemen telling the best ways to catch a sabre-tooth tiger via cave drawings.
Infographics have gained a lot of popularity especially the last couple of years. This may be related to the increased emphasis on improved user interfaces. With technology such as smartphones becoming more and more user friendly, in the same line information has to be made more attractive and easy to understand as well. Words are getting less popular, while our brains are getting more accustomed to visualised content.
Despite the fact they’re still widely used, marketers are wondering what the future may hold for them. To prevent boredom we have to keep them challenging and entertaining. New technologies will help us putting them in a new jacket, and keep them exciting without losing its informative value.
Ross Crooks has written a wonderful blog post about current and new infographics, and their evolution from static graphics to dynamic ones. Furthermore he gives his view on the next in infographics as in when to use HTML5, Real-Time Data Visualisation and the increased focus on UI design. Just as Ross says: “Is this just the beginning of a visual revolution, or have they already jumped the shark? This is an important question, especially for those who are making large investments in the medium, such as publishers and marketers.”
Let us know what your thoughts are about the future of infographics and share the pieces you find worth sharing!