Brand Pages Come to Twitter

Twitter has today announced the introduction of brand pages that would be styled in a very similar fashion to Facebook pages. This announcement comes almost one month after Google+ brand pages are launched.

The major changes to branded accounts in Twitter include:

  • More prominent logo and taglines
  • Customised headers
  • Self-promoted tweets to appear at the top of the brand’s timeline
  • Promoted tweets to automatically expand so the user will view photos or content that was posted as part of the tweet
  • Allows brands to separate @ replies and mentions

Ad Age reported on the story, mentioning a quote from Chief Revenue Officer, Adam Bain that resonated well with me:

“A tweet’s only 140 characters,” said Mr. Bain. “[Brand page are] like an invitation to learn more. When consumers want to learn more, spend more time or get deeper in terms of engagement, we think they’ll end up on the brand page.”

We always knew Twitter was going to transform into something bigger, who would have thought they would transform into something that Facebook and Google+ are already offering?

You can find out more about the Twitter redesign Twitter’s advertising blog.

What do you think of the new brand pages?