Just in time for the holiday season, Ogilvy & Mather Asia-Pacific offered a unique look into the latest digital activation trends influencing shoppers this past Friday, December 9 2011. Featuring Ogilvy digital experts from different disciplines, the training explored the implications for brands of the new breed of shoppers and laid out the latest digital technologies and solutions. Moderated by Jonathan Nguyen, Strategy Director of social media at Ogilvy & Mather Asia-Pacific, speakers included:
- Barney Loehnis, Asia Pacific Digital Lead of OgilvyOne Worldwide, speaking about key moments where brands can add value and win share of wallet through mobile.
- Gareth Ellen, Digital Planning Director, Ogilvy Action APAC, on shopper adoption of mobile and other technologies, plus lessons learned and best practices from brands and retailers
- Daniel Comar, Executive Creative Director, Ogilvy Action APAC, speaking about the role of creative digital in winning over shoppers.
View slides and the video below. Also below, this week’s copy of In The News, available for you to download and share.