As Facebook hopes for a US$ 100bn IPO, you may wonder where you can get your shares. Social@Ogilvy cannot offer you shares, but we can help you understand the world’s largest social network as it primps public listing. Announced in late February at Facebook’s first-ever marketing conference in New York, the latest changes make Facebook a much more brand-friendly platform.
This training introduces:
-How Facebook’s brand pages prominently feature the social network’s new Timeline function
- New real-time page engagement metrics
- Facebook’s new markting tool: The Reach Generator
- Updated premium ads
- Much, much more (but no shares)
View slides below. Also below, this week’s copy of In The News, available for you to download and share with your clients.
The New Facebook and You!