It’s been a while since we checked in on on Foursquare (pun intended).
But just because we haven’t checked in, it doesn’t mean they’ve been idle.
It turns outs instead of checking in, many of the users on Foursquare are just using the platform’s Explore functionality. In an interview with The Wall Street Journal, Foursquare CEO Dennis Crowley stated:
“There are a lot of people using Foursquare who aren’t checking in. People just open the app to consume data”
The news isn’t surprising to me. Checking in on Foursquare is only an activity I occasionally burst on to annoy my colleague Brian Giesen when I burn past him on points. (Sorry Bri Bri!)
Mainly though, I use it when I’m wandering around town or travelling to check out the best coffee and food places. It gives me the option to choose places I’ve already been, or if I’m in the mood to explore, places I’ve not been to but my friends have, or just places that are highly frequented by Foursquare users. And I have to admit, it will stop me going to places that have really bad reviews.
Hence why it is unsurprising to hear that other people are doing the same thing. As a business if you weren’t interested in Foursquare before, it now might be time.
What else is going on at Foursquare? Well come join our very own Thomas Crampton & Charles Birnbaum from Foursquare business development on the Wall Street Journal Webinar: Foursquare for Business to find out. We’ve got an update presentation and ample time for Q&A.
When: Wednesday, March 28, 13:00 – 14:00 HKT
Register here: https://www1.gotomeeting.com/register/842296552