In Korea, you can see that many people use smart digital devices such as smart phone and tablet pc anywhere and everywhere. Up to April this year, the number of smartphone users has reached over 2,500,000; it’s almost a half of Korean population. The number of smart pad users have also increased to about 140,000 people recently, thus making mobile web development as one of the fastest growing businesses.
Recent data from Neilson research & KDB Daewoo securities(bit.ly/H0dfIV) indicated that web traffic grow PC traffic has decreased. However, mobile web access time has grown via smartphones as application usage and SNS users have grown. So the web traffic via mobile has consistently grown since last 2 years.
Because smart device population is growing in Korea, many companies now consider running a consumer promotion via mobile device. They utilize mobile application, mobile web page or mobile advertising for engagement and to draw fans and consumers to take part in their events and promotional activities.
For example, Coca-Cola ran an advertising promotion with their fans via YouTube. It was one of very first promotion which ran on mobile devices without redirecting to microsite. Daewoo securities also made a mobile game application using their new advertisement, providing a chance to remind customers of their new TVC and brand messages.