Google: Great creative comes from collaboration and willingness to fail (fast)

While at the Cannes Lions Festival last week, Thomas Crampton and I did a range of interviews with people working on the cutting edge of digital. In this video, Cecelia Wogan-Silva, Head of Agency Relations at Google, shares her thoughts on how to best develop creative ideas in a fast paced digital environment. Speed, collaboration and willingness to fail are all essential factors, she said.

Please check out the rest of the video interviews on cannes.ogilvydo.com