We’ve been working with research firm IPSOS on a study to help answer this very question. The study surveyed 153 senior executives from 14 countries across the Asia Pacific region. Our aim was to understand their perception of social media and the extent to which it is adopted. We’ve used the key take outs of the results to create this infographic.
As you can see from the graphic, Social Media now plays a primary role for business in Asia, however there is still reluctance by companies to fully engage and adapt to this change.
This research illustrates how keen executives are to understand the true business value of social media in the run up to our upcoming conference, Social Media Matters 2012.
Social Media Matters 2012 aims to help brands and agencies understand the true value of Social Media from Facebook likes to YouTube views. The day features some of the world’s top investors, platforms, brands and industry leaders, including Joseph Chen, Chairman and CEO of Renren; Gopi Kallayil, Chief Evangelist, Google Social for Brands, Google; and Esther Dyson, Internet investor and visionary. We will be discussing a variety of topics, with sessions ranging from Social Media ROI to What’s next in Social Media.
If you would like to understand the real value that Social Media can bring to your business as well as meet some of the greatest minds in the industry, then check out the full details of the conference via the Social Media Matters 2012 website. The conference takes place on September 7th in Hong Kong and you can also follow the event on Twitter.