5 Trend Predictions for 2013

How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?

In January Thomas Crampton and I ran a webinar with our digital trend predictions for 2013.  The webinar was  designed to help you understand your customers better, know where and how to target them effectively, and ensure your marketing is more Old Spice than MySpace.

Did you miss the webinar? Don’t worry – here are the slides!

The slideshare below talks you through the 5 trends you need to know about in 2013, shares lots of case studies of how the trends are being used by early adopters and suggests practical tips for how marketers can apply these trends.

The slides were accompanied by an explanation during the webinar so feel free to leave questions in the comments if you would like a bit more information and context.

Here’s a sneak preview of the 5 trends that you need to know about in 2013:

  •         Be mobile, not do mobile
  •         Bricks and Bytes: create shopping experiences, not transactions
  •         Brand-awakened: brands with a higher purpose rule
  •         Live in 60 Seconds: concept to production at speed
  •         Smart Data: Big Data’s older, wiser sister

Scroll through the slideshare below to learn more about these trends!