How to Create Social Brands [Webinar]

Social media advertising’s medium is people.

What exactly does it mean to be a “social” brand? You’ve probably heard the term being bandied about by people wearing suits; in this webinar we really dive into what a “social” brand is, and how to be it.

Here’s a taste of what all brands should avoid on social media… at all costs.

Owners, Amy and Samy, of Amy’s Baking Company Bakery Boutique & Bistro, based in Scottsdale Arizona took their fury to social media recently. After seeing Amy’s bakery being featured in an episode of Gordon Ramsay’s Kitchen nightmares, Amy and Samy of the bakery received worldwide criticisms on Reddit and Yelp, and they did not like the criticisms that amassed one bit.

The battle then moved onto the restaurants Facebook page, with the owners attacking Reddit, Yelp, and Facebook users for posting what they thought was misleading and negative comments about their restaurant. The owners fought back with numerous offensive comments and updates, calling users ‘stupid’, ‘weak’, ‘trash’ and ‘punks’. With the story gaining momentum, more and more Facebook users flocked to the restaurants Facebook page giving their two cents on the now infamous bakery. To top it off, the following night, the owners claimed that their Facebook page was hacked and they did not post the offensive comments. It was like adding fuel to a fire, and it spread very quickly. Click here if you want to read the full story.

So we gave you an example of what not to do. But what can you do to positively maximize your brand presence on social media?

This Friday (May 24) we will be hosting a webinar to discuss what makes a brand a part of the conversation that people have on social networks, it will cover:

  •  The difference between a traditional and social marketing model
  •  Case studies of brands who get social right
  •  6 steps to becoming a social brand

Register for the webinar now and find out more!

Title: How to: Create Social Brands
Date: Friday, May 24, 2013
Time: 1:00 PM – 2:00 PM HKT