3 Brands on Father’s Day

Father’s day could be classified as a “Hallmark Holiday”, a term coined by cynics to denote a holiday invented by marketers whose sole purpose is to drive consumer purchases. However, many of our “modern” traditions and thoughts are shaped by marketers. Whether that’s a good or bad thing is up to you to decide, but here’s a selection of what a few brands had to say about Father’s day.


LEGO put together a delightfully heart warming video of Luke Skywalker and Darth Vader (formerly known as Anakin Skywalker for those unfamiliar with Star Wars lore) spending an afternoon together as a father and son. It’s nice, since it paints a “what-if” situation in which Luke and Anakin actually were able to spend an afternoon together on Father’s day. Here is the video:

#2 Google

Google Doodles have been the subject of news stories, the watercooler and have sometimes have impacted worker productivity; the doodle they released on the 30th anniversary of Pac-man cost the economy 120 million, according to this article). For the past Father’s day Google’s Doodle was a stylized version of their logo in which one of their O’s is a button which triggers a slot machine in which every time it is clicked, a different aspect of a father shows up. Apart from being a nice touch it really shows what is possible with web technology, which is what google is about.

#3 Oreo

And finally, Oreo India gave a place for people to “make a wish” for their fathers and give them a place to really express what they felt for their fathers. Their incentive was to pick and choose five “wishes” to make come true for the people posting on the app. You can see it here.