How to Use Social Media for B2B in Asia

Just a few years ago, social media was all about teens, pop music and ‘selfie’ photos. The social media teeny bopper has grown up.

B2C knows this. They’ve advanced from having brand profiles to using social media for customer service, hosting social competitions and promoting social content with paid media.

What about B2B?

If you’re a B2B marketer, it’s time you start using social media to the full potential – don’t just have a presence, make it count. In this webinar, we’ll show you how to use social media to reach your niche target market; influence purchase decisions; and build customer advocacy.

Our special guest presenter, Andrew Calin, Regional Account Director for SE Asia from LinkedIn, will provide practical advice on how B2B marketers can build relationships with the world’s professionals.

Join Andrew, along with Ogilvy & Mather Senior Regional Strategist Hannah Law; Associate Director of Social Strategy Charlie Lowe and Asia Pacific Director of Social@Ogilvy Thomas Crampton this Friday 19th July at 1pm HKT/SGT to learn why you need to use social media in your B2B strategy.

This webinar will cover:
-    Why does B2B under-invest in social media?
-    What are the changes and challenges of B2B social media marketing?
-    Who is setting the gold standard in B2B social media marketing?
-     LinkedIn point-of-view on how to use their platform effectively
-     4 steps to make social work for B2B

This webinar is part of a series leading up to Social Media Matters, Asia’s most important social media conference held September 10th. To find out more about the conference, please visit: http://www.socialmatters.asia/!

Title:   Webinar invitation: How to use social media for B2B in Asia
Date: Friday, July 19, 2013
Time: 1:00 PM – 2:00 PM SGT

 

Space is limited.
Reserve your Webinar Seat Now at:
https://www1.gotomeeting.com/register/360867945