Social Media News Update July 4

Facebook Brings Its Mobile Messaging Stickers To The Web

It seems like Facebook is charting territory of its messaging space by getting serious with stickers. Following the huge sticker success of chat apps with the likes of LINE and KakaoTalk, Facebook is rolling out their own sticker packs to compete. These fun, animated emoticons are a popular communication tool to express all sorts of emotions, especially in high context cultures of the Asia Pacific. It has also proven to be a great way to monetize engagement from users.  As the messaging arena gets increasingly more heated, these little stickers can be powerful differentiators. It is sticky business after all!

LINE Officially Launches in India With New TV Ads

In just 2 years, the Japanese sticker stuffed mobile messaging app, LINE, has amassed 180 million users – but it’s not stopping there. It has officially launched in India, an already crowded space. With chat app giant WeChat playing in this market and local offerings like Nimbuzz who strategically partners with Telcos to garner users, will stickers remain an advantage for LINE in India? Indian messaging habits are text heavy rather than driven by expressive emoticons. It’d be interesting to see how LINE can localize their offerings.

Zalo Reports 3 Million Users in Vietnam With 30 Million Messages Sent Per Day

Following the heat of chat apps, here’s a look at another player into the messaging battle: Zalo. Unlike countries such as China or Japan where one chat app largely dominates, Vietnam is rather untapped. Zalo is gearing up to take this space and has made predictions to hit 6 million by the end of 2013.