Alibaba announces collaboration with Sina Weibo for Taobao users to buy products directly on Weibo
It’s no surprise that succeeding Alibaba’s 18-percent share grab of Sina Weibo, an integration of the two giant platforms would take effect. Weibo Stores, as they call it, will make it simpler for customers on Weibo to shop on the e-commerce site, Taobao. It essentially allows merchants to post Taobao products more conveniently to Weibo, allowing users to buy directly from the post. Accompanied by data tracking and sentiment tools to help vendors measure its social marketing effectiveness, this looks like a fusion that will drive e-commerce to new heights. Read more here.
WeChat v5.0 Update Arrives on iOS With Social Gaming, Mobile Payments, and Sticker Store
Boosting 400 million registered users, WeChat is not slowing down in its quest to maintain a dominant position in the messaging app battleground. Following the considerable success of its competitors’ many features, ranging from extensive cute sticker selections to social gaming platforms, WeChat has finally caught up in style. Its much anticipated mobile payment and social gaming integration features have launched, with a proper sticker shop to complement. Read more here.
LinkedIn Company Pages Add Analytics
Long awaited, your company LinkedIn page can now track performance. LinkedIn’s new analytic support tool can highlight posts that drive the highest engagement, pinpoint the demographic that are most engaged and identify trends across key metrics. It can also compare the growth of your brand against similar others. Recently introduced, this tool for LinkedIn pages give brands more in-depth insights of how well the page fares. Read more here