Asia Digital Map» Asia Digital Map Administrator http://www.asiadigitalmap.com Social Media & Word of Mouth Marketing in the Asia Pacific Fri, 10 Feb 2012 07:49:10 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Protected: Lady Gaga, Korean Boy Bands and You! http://www.asiadigitalmap.com/2012/02/lady-gaga-korean-boy-bands-and-you/ http://www.asiadigitalmap.com/2012/02/lady-gaga-korean-boy-bands-and-you/#comments Fri, 10 Feb 2012 07:49:10 +0000 Asia Digital Map Administrator http://www.asiadigitalmap.com/?p=5481

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]]> http://www.asiadigitalmap.com/2012/01/top-2012-social-media-trends/feed/ 0 The Digital Shopper http://www.asiadigitalmap.com/2011/12/the-digital-shopper/ http://www.asiadigitalmap.com/2011/12/the-digital-shopper/#comments Tue, 13 Dec 2011 10:19:32 +0000 Asia Digital Map Administrator http://www.asiadigitalmap.com/?p=5192 Just in time for the holiday season, Ogilvy & Mather Asia-Pacific offered a unique look into the latest digital activation trends influencing shoppers this past Friday, December 9 2011. Featuring Ogilvy digital experts from different disciplines, the training explored the implications for brands of the new breed of shoppers and laid out the latest digital technologies and solutions. Moderated by Jonathan Nguyen, Strategy Director of social media at Ogilvy & Mather Asia-Pacific, speakers included:

- Barney Loehnis, Asia Pacific Digital Lead of OgilvyOne Worldwide, speaking about key moments where brands can add value and win share of wallet through mobile.
- Gareth Ellen, Digital Planning Director, Ogilvy Action APAC, on shopper adoption of mobile and other technologies, plus lessons learned and best practices from brands and retailers
- Daniel Comar, Executive Creative Director, Ogilvy Action APAC, speaking about the role of creative digital in winning over shoppers.

View slides and the video below.  Also below, this week’s copy of In The News, available for you to download and share.

The Digital Shopper

In the News
]]> http://www.asiadigitalmap.com/2011/12/the-digital-shopper/feed/ 0 Ogilvy on: Facebook for business in Asia http://www.asiadigitalmap.com/2011/12/ogilvy-on-facebook-for-business-in-asia/ http://www.asiadigitalmap.com/2011/12/ogilvy-on-facebook-for-business-in-asia/#comments Wed, 07 Dec 2011 07:43:08 +0000 Asia Digital Map Administrator http://www.asiadigitalmap.com/?p=5139 With more than half a billion users logging onto Facebook in a single day, more and more businesses rely on the world’s largest social network to build essential connections to consumers. Asia is no exception.Not only are India and Indonesia among the largest nations on Facebook, but markets like Singapore and Hong Kong have a huge portion of the population logging in each day. Even companies familiar with the platform, however, need to learn about the implications of the newly introduced Timeline, fast-moving news ticker and new ways to build applications.

This was the motivation behind our latest Wall Street Journal webinar in which Thomas Crampton,  Ogilvy & Mather’s Asia-Pacific lead for  Social Media, together with Erik Johnson, Facebook’s Vice President for Asia-Pacific, discussed Facebook and its implications for businesses in Asia.  Highly interactive in nature, this webinar was yet another successful session of the social media training series by Ogilvy & Mather, the Wall Street Journal Asia and Citrix that takes a hard-nosed look at the real meaning for business of recent trends in social media in Asia.

Ogilvy On: Facebook in Asia

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