Barney Loehnis joined Ogilvy in February 2010 to head up OgivlyOne’s digital offering across Asia Pacific and to help integrate digital services seamlessly across the Ogilvy Group. Barney joined from Isobar where he built and lead Aegis’s digital network across APAC, culminating in 2009 when Carat / Isobar won Media Asia Pacific “Agency of the Year”. Prior to coming to Asia four years ago Barney ran Warner Bros’ Online division across EMEA and managed the commercial development as well as marketing strategies for all WB releases from 2001-2005; prior to that he developed digital services and eCommerce for the UK’s largest book, music and DVD retailer and in 2000 he helped launch Citikey – a pioneering mobile city guide service - which delivered location based content to phones and PDA’s in 17 cities across Europe. On leaving school Barney walked 6,000kms from Istanbul back to London, in 1989. He went on to read Philosophy at Bristol University. In 1993 Barney then embarked on a journey walking 9,000kms across China, and was the first person to retrace Mao’s Long March on foot.