360DigitalInfluence

In a recent ComScore report found that 88.5% of Hong Kong’s Internet population viewed video online in March, with visitors averaging more than 10 hours of video viewing per person during the month, that’s nearly 9 out of 10 Hong Kong internet users view videos.

During the month of March, more than 3.6 million viewers in Hong Kong watched an average of 123 videos per viewer. Google Sites attracted the largest video audience with 2.4 million unique viewers during the month (97.5 videos per viewer), followed by Facebook.com with 1.3 million viewers (9.6 videos per viewer) and Youku with 786, 000 viewers (20.6 videos per viewer).

These numbers truly amazes me and undoubtedly demonstrated the importance of how this platform reaches and engages consumers in this fast paced social media world!

Can’t wait to see some other interesting Hong Kong stats!

Twitter has not allowed advertising in the past, because it was not necessary. But looking at their direct competitor Facebook making a move to the ads sphere and the kind of money that they’re making out of it, Twitter simply have to be in there and try to get a piece of the pie as well.

It’s absolutely understandable from a business standpoint. That’s how business operates anyways, by making more revenue. However, from a user point of view, it might simply turned us off by too much advertising, which might lead to loose of members.

What’s your view on this?

There is this Q&A on Twitter’s official blog.

Recent stats from Hitwise on Social Media in Hong Kong. Social networking and forums are the most visited websites by Hong Kong internet users.

Ever wanted to make presentations more interactive now that we’re in the web 2.0 era? Thanks to Timo Elliott, we can now experience this ourselves. He created set of free twitter tools that allow PowerPoint presenters to see and react to tweets in real-time, embedded directly within their presentations, either as a ticker or refreshable comment page. There are currently three tools:

• PowerPoint Twitter ticker bar
• PowerPoint Twitter feedback
• PowerPoint Twitter voting

Example of the feedback slide with questions and comments from Twitter:

Download the PowerPoint presentation with embedded PowerPoint Twitter Tools as a .zip file

NOTE: Windows Only. Read detailed instructions, frequently asked questions and troubleshooting

Try it out! It’s fuN!

Find out more: www.sapweb20.com

A friend of mine came to me few days ago and asked “Should I ask IT to ban all social media sites? I saw many of my employees going on facebook and many other sites, I think it’s lowering their productivity…” My quick response to that was, “Why don’t you just ban the internet as well then. Plus, banning social media is not a solution to it. Employees either produces desired results or doesn’t.”

Banning forms of communication is nothing new. We’ve all been there; done that. Some might even feel it like a deja vu! That’s probably because many companies banned webmail (AOL, yahoo and hotmail), and years before companies banned internet. Remember the days when phones / email was first introduced to work place? All new tools have a learning curve. When we first used phones, we were educated in a way that we should not make any calls more than 30 minutes of personal calls, internationally calls. And with emails, classes were held in the workplace on tonality of e-mails, not replying to all, not wasting much of the workday on e-mail, etc. The question is, instead of banning all the social media sites, why can’t we do the same for Social Media? Similar instruction and guidance should be given to work force. For example Facebook Instant chat with your friends may not be the best use of your time, it will make it more difficult for you to achieve your goal, nor is it wise to post a status update “wish i could get out of hell (work) earlier today.”

According to Dr Brent Coker, from the Department of Management and Marketing at The University of Melbourne. – “Short and unobtrusive breaks, such as a quick surf of the Internet, enables the mind to rest itself, leading to a higher total net concentration for a days work, and as a result, increased productivity,”

A employee surfs the net, reading on wikipedia during their break but at the same time produce 60 sales per week versus the other employee who reads books outside during their break and only produce 35 sales per week, which employee would you keep? Unless you’re in charity business, the answer is pretty clear right? You’d would keep the one producing 60 sales per week.

Banning social media could send the wrong message to employees and potential candidates as “Dinosaurs”. Also, how can companies learn what to do in social media if they aren’t even allowing their employees to use it right?

At first, I thought we can’t really measure this at all. Think about it, is there a set equation to calculate this?

More Comments on Facebook + More Tweets = Less Email?

Based on this Nielsen Research, It actually appears that social media use makes people consume email even more, not less, as I had originally assumed, particularly for the highest social media users. One may say this does not make any sense at all but the fact is it does. Social media sites like Facebook send messages to your inbox every time someone comments on your posting or something you have participated in, and depending on your settings, can send updates on almost every single activity that you are in line with. Moreover, It’s also true and logically for those people who make connection through Social Network, they will be maintaining their connections outside of the specific platform and may extend those connections to email, a phone conversation or even face-to-face meetings.

What’s your view in this? Think Social Media does impact on how much we uses email and perhaps eventually replaces Email?

Recent study published by Universal McCann shows the current understanding of social media scale across the globe.

22,729 active internet users in 38 countries were questioned between November 2008 and March 2009 in putting together this report.

Some key statistics from the report:

• Total estimated global active Internet audience sits at 625 million
• Social Networks continue to grow; nearly two-thirds of all active Internet users have now joined a social network site up significantly from last published report.
• Social networks are now a regular part of the online experience with 64.1% of active internet users spending time managing their profile.
• Mobile Internet Usage has reached almost a fifth of all active Internet users.
• The number of bloggers and social network users who have uploaded photos, videos, music and widgets has continued to rise.

Full Report

We’ve all seen the significant growth of both Facebook and Twitter in the pass year, but things are kind of different now.

Compete stats clearly show Facebook has had 122,220,617 unique visitors in August, dropped -0.37% compared to July, but site visits grew to 2,202,528,780 in the same period, rising 4.69%.  Twitter’s stats are slightly different: small drop in visits (-2.99%, down to 148,651,794) but a little rise for unique visitors, sitting at 23,579,044, a growth of 1.27%.  These figures, although nothing to be excited about, yet it reflects on how their business is performing.  This might only be the case because of Summer time.  It will be very interesting to see if this trend will continues in Fall.

Source- Compete

Source- Compete