Author: Winston Koh, Tan Kwan Hong, Fatimah Bte Yasin, Wang Enqin & Lim Eun Kyung

Category: Korea, Social, Business, Social Media, Singapore Management University, Korea University

Date: 28^th Oct 2011 

A communications course, Digital Media Across Asia, conducted in Singapore Management University (SMU), has brought together a group of 5 students (4 from SMU and 1 from Korea University) to share about the digital media landscape in South Korea. What makes this course unique is that our project requires us to share our research and findings the digital way.

싱가포르 경영 대학(SMU)의 커뮤니케이션 수업, ‘아시아 전역의 디지털 미디어’를 통해서 한국의 디지털 미디어 환경에 대한 의견을 나누기 위해 네 명의 SMU 학생, 한 명의 고려대 학생, 총 다섯 명의 학생이 모였습니다. 이 과목이 특별한 것은, 우리가 찾아낸 것들을 디지털 방식으로 공유해야 한다는 것입니다.

Over the past 10 weeks, we have collated the latest statistics and interviewed several experts on digital media in Korea. Instead of writing reports and submitting it to our professor, Michael Netzley, we have been tasked to organize a one-week social media campaign to share with the rest of the world the conclusion of our findings. Our strategy is to actively engage our audience in three ways: read, listen and watch.

지난 10 주 동안, 우리는 최신 통계를 모으고 한국 디지털 미디어에 여러 전문가를 인터뷰했습니다. 보고서를 작성하고 마이클 넷즐리 교수님께 제출하는 대신에, 우리는 우리의 연구 결과를 전세계의 네티즌들과 함께 공유하는 한 주간의 온라인 캠페인을 구성해야 합니다. 저희의 온라인 캠페인 전략은 적극적으로 이들 세 가지 방법으로 우리의 청중을 참여시키는 것입니다: 읽고, 듣고, 보고.

READ – Wiki

Interested to know more about the top 5 strategies on how to apply social media in your life or for your business? Visit our wiki to find out more!

당신 인생에 있어, 혹은 귀하의 비즈니스에 소셜 미디어를 적용하는 방법에 대한 상위 5개 전략에 대해 알고 싶으신가요? 보다 자세한 정보를 찾기 위해 위키를 방문하세요!

Information is presented in an interesting way by using info graphics to summarize our research on digital media in Korea.

한국에서 디지털 미디어에 대한 정보를 요약한 인포그래픽을 사용하여 우리가 조사한 결과가 흥미롭게 나와 있습니다.

LISTEN – Podcast
We have put together several podcasts via our interviews with experts. Our latest interview is with Howard Han, a 360 Digital Influence Lead in Seoul. His sharing have yielded us much valuable insights into how social media can be best used for marketing campaigns and crisis communication.

전문가와의 인터뷰를 통해 함께 몇 개의 팟캐스트를 업로드했습니다. 360 Digital Influence Lead 이신 하워드 한 님과의 최신 인터뷰는 소셜 미디어가 어떻게 마케팅 캠페인과 위기관리 커뮤니케이션에 이용될 수 있을지 귀중한 통찰력을 선사합니다.

The 2 part podcasts with Howard Han can be found in the following links:
http://connectinkorea.posterous.com/77702453
http://connectinkorea.posterous.com/social-media-in-south-korea-interview-with-og

하워드 한 님과의 팟캐스트 인터뷰는 저희 위키 사이트에서 들으실 수 있습니다.

WATCH – YouTube
How will Michael, a Swedish professional, find his dream Korean girlfriend? Find out by watching the following YouTube video:

스웨덴인 마이클이 꿈과 같은 한국인 여자 친구를 찾을 수 있을까요? 저희의 유튜브 비디오에서 확인하세요!

http://www.youtube.com/watch?v=KM99fLTeNPk

Through this YouTube video, viewers can understand more about how Koreans use social media in their daily lives.

이 YouTube 동영상을 통해 시청자들은 한국인들이 일상 생활에서 소셜 미디어를 사용하는 방법에 대한 자세한 내용을 이해할 수 있습니다.

We hope that you have enjoyed reading, listening and watching to our findings. If you would like to find out more, connect with us through our:

읽고, 듣고, 보면서 즐기시길 바랍니다. 더 알고 싶으시다면 아래 링크를 통해 저희에게 말씀해주세요!

ConnectInKorea Website: http://connectinkorea.weebly.com/
Facebook: https://www.facebook.com/ConnectinKorea?sk=wall
Twitter: http://twitter.com/#!/connectinkorea
Wiki: https://wiki.smu.edu.sg/digitalmediaasia/Digital_Media_in_South_Korea

Why “Fast Content”? The quick creation of compelling content is an increasingly important skill to create strong social media campaigns.

The winner of our competition got an all-expense paid trip to the Ogilvy Social Media Summit in Hong Kong from May 25 to 27. We will have more than 50 social media specialists gathered from more than 14 markets for three days of non-stop social media.

Below is a selection of entries received.

Special congratulations Joelynn Chin for winning the competition. Her submission showed a focus on using social media to win a social media competition!

2011 Di Summit Competition Submissions

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While PR was the function of agencies that benefited most from social networks, social will play an integral role across all parts of agency work, including advertising and in-store retail.

For that reason, agencies need to break down silos: Social media permeates everything. To restrict it to one discipline would be silly.

Social media in Asia sits at the crossroads of Sorrell’s three obsessions: New markets, new media and research.

How can social media be incorporated into existing firms? Sorrell suggests building a social media practice into each aspect of the company – all the account groups, creative groups, and media groups – and then, if possible, graft on acquisitions.

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In the top chart, vertical denotes mobile penetration, with horizontal looking at Internet penetration. The size of the balls denote the actual number of people online. Please note the data is quite dated, going back to 2008. Click on the chart to get a larger version.

Among the reactions I have to the top chart are:
- I still find it remarkable how mobile penetration can go above 100 percent (notably Hong Kong)
- While China has a huge number of netizens, there is tremendous room to grow.
- Malaysia is remarkably advanced among peers in the region, with the Philippines a laggard.

From the below, using GDP per capita to decide the size of the circles:
- You can see Vietnam’s remarkable level of connectivity relative to its wealth. Thailand, which is at a similar level of penetration for mobile phones and Internet, has four times the GDP per capita.
- Indonesia and the Philippines, at roughly the same level of GDP per capita, you can see the Philippines has taken a route towards mobile development while Indonesia is more Internet. (Though both are similar). China vs Thailand shows an even more divergent model.

Any other perspectives?

The “Fill the Sky” CNY Fireworks app allows users to add virtual fireworks displays to any photo that they’d like to take. Personalized text greetings can also be added in Chinese and/or English. The holiday photos can then be emailed to family and friends, be directly uploaded to users’ Weibo accounts, be shared through social networks or saved for future use.

The App is FREE and available now on the App Store.

Search for “Fill the sky”

Videos about the app in ENGLISH on
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Enjoy the app and please share. Best wishes for a healthy, prosperous and wonderful Year of the Rabbit!