Koby is now an Ogilvy alumni. This is maintained for historical purposes. Communication in the digital realm has always been an avid interest of Koby’s. A working musician for years, he leveraged the (at the time) sizeable clout of MySpace to successfully market the group directly to potential fans. This led to a groundswell of support online which helped the band win the Triple J Unearthed competition in 2006. Aside from music, 18 months working at OMD helped him cut his teeth in the media industry, buying print ad space for a busy telecommunications client. Realising that print media buying was not where his passion lay, the call of digital became too overpowering and he pounced on an opportunity to interview for the digital analyst position. Since his successful placement in the team, Koby has worked across the FMCG, technology and consumer sectors on clients such as IBM, The Department of Climate Change, VB, Tourism Australia and Ford. Koby currently maintains his own blog and recently was selected as a contributor to the Australian music website FasterLouder.com.au as a feature writer, reviewer and interviewer. When not engaged online he can be spotted air drumming at his desk to metal bands and heard in most locations speaking too loudly over his headphones.