As Digital Strategist of 360 Digital Influence for Ogilvy PR, Kuala Lumpur, Kuan Yew heads a team of digital influencers that helps companies analyze, strategize, conceptualize, develop and execute social media marketing initiatives. Prior to joining Ogilvy, Kuan Yew spent 7 years as a digital marketing professional for various top multinational clients and agencies. His unique exposure and experience in digital marketing spans from guerilla marketing tactics to create online revenue generation purely from the internet via community driven, subscription based and forum based affiliate marketing websites and networks, to large scale brand and community building digital projects for brands like Honda, Volkswagen, Proton, Perodua, Nippon Paint, Royal Selangor Pewter, Stabilo and many more. This is a unique set of skills which very few local talents would have experienced in their line of work. Passionately involved in digital since 2004, he launched an online marketing and social marketing blog at www.SocialGeekStuff.com in 2011. He also writes about online marketing and social marketing in Asia as a guest blogger at www.AsiaDigitalMap.com and on various other ‘geek’ related blogs. Kuan Yew refers to himself as a “Social Geek” and defined it as someone who is passionately involved in online and/or social marketing, who knows their way around the technical and the marketing side of digital marketing. Kuan Yew is a web-addict, he can’t live without the internet for more than 24 hours unless when playing golf, or taking a vacation. He’s currently working on making the next big thing in the digital and social media marketing scene.